Why Ad Manager?

Ad Manager is not a mass submission tool nor is it simple ad management after submission.  It is a fully fledged ad system from creation to submission and beyond.  Let us take a look at the why and what of the system

Pay per Click Advertizing and Alternatives
Pay per click (PPC) advertising has been with us for a long time and has been very successful over time.  Unfortunately PPC has become very expensive and became almost unaffordable for the low budget marketer.  So various alternative measures are being adopted to direct traffic to products being sold.  Among these, free classified ad sites are playing an ever increasing important role.  Although the traditional PPC sites offer great tools to manage your ads on their sites, little has been done for the marketer utilizing free ad sites.  While some marketers show great success with free advertising, others are struggling, mainly because of the massive effort involved to effectively utilize free advertising.  The moral of the story is that if you do not have the money for paid advertising, you need to put in the massive loads of time and labor for free advertising,

High Volumes are Time Consuiming
Venturing in the free and low cost marketing arena, one finds that the recommended methods require you to up your exposure by submitting 30 to 40 ads or more at least three times a day to multiple websites.  And trying to keep track of where you get the best results and where you have submitted what ad for what product becomes a big effort.  In some cases you find that the ad content or approach might offend the website administrators in some way and you have to look at different approaches to different websites.

Keeping track of all this and repeatedly entering your ad info into the forms on such sites places a heavy burden on your time, especially if you are trying to multi-task and do some more creative work as well.

So the idea for ad manager was born and developed to assist you in all the mundane tasks and give you more time for managing the business or even to relax.  Eventually ad manager can save you up to 90% of your time or more.

What does it do?
  1. Ad Manager requires you to identify your product or products with a name and a landing page URL or URL’s.
  2. It then assists you in collecting your classified ad website URL’s as you progress and to create dynamic ads (“auto ads”) from basic ad elements you enter only once. 
  3. From this platform you can then either start browsing through you ads and submitting them on various websites, or you can first schedule ad sessions, picking time of day, frequency of session (daily, etc.) and selecting websites and ads for each session. 
  4. Included you’ll find an easy scheduling function, allowing you to identify all the daily time zones for each frequency, as well as all the products and websites and then asking the program to dynamically select your given number of ads with each session when you submit the schedule. 
  5. In all this you can create themes, allowing you to group ads together, separate them from others (even ad elements can be restricted to such a theme right from the start).  You then allow these themes only on a specified website or websites.  You can even dedicate a website to one or more themes, disallowing ads with other themes or no theme.
  6. When you submit the schedule, the program selects the time zone according to your computer’s time and automatically takes you through all the websites scheduled within that zone.  Under the schedule manager you are restricted to submitting only the ads allocated.
  7. On the submission screen ads already submitted are indicated with colored blocks after the Title – Red means already submitted on this website, Green says submitted on another website and Orange means already expired on this website.  The program will not prevent you from submitting an ad again on the same website.  You can, however, indicate on the screen (pick the option) to see only ads not yet submitted to the website.
  8. Another controlling feature is that you can (and should) enter website specs.  These specs allow you to enter maximum lengths for each part of an ad (either in characters or words, depending on the site) as well as indicating a maximum number of resubmissions (some sites have restrictions here).   Site specs can be entered initially while introducing a website or at a later stage, even while you are submitting ads to such a website. You will never be shown an ad which does not comply with the website specs, so a list of ads can be adjusted as you make such a dynamic change.
  9. After submitting ads, you can go to a management feature by product, showing you the ads submitted.  Here you can sort the screen by any item (e.g. website or expiry date) and will be shown all expired ads for possible resubmission directly from the management screen.  You can hide any expired ad should you wish not to resubmit it.
  10. Submission information can be exported as a .CSV file so that you can read it into MS Excel or a similar spread sheet program (Open Office Calc or even Lotus 123).  This is handy because it contains your tracking information to match with sales information.
  11. In time, you’ll find that ad manager saves your valuable time over and over.  We are continuously working on expanding and improving the product and invite all comments and requests for improvement. 
  12. Because of the investment you put in and the critical nature of your data, Pine Digitals guarantee that any future versions of the system will be downward compatible and should conversion of data be necessary for new versions, such features will be included in such a version package.
Don't hesitate any longer – you can download a fully functional trial version here.  You won't be sorry!.